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Web Development Trends

For many companies building a web application is a direct way to reach wider audiences, successful business expansion, and quick revenue growth. However, to reap all these benefits over the years, companies have to hold a high bar for their apps and effectively meet both – their business and customer requirements. That’s why so many of them closely follow the latest trends in web application development and constantly upgrade their digital solutions with advanced technologies and features.

In this article, we’ll have a look at the current and latest trends in web development and make predictions about which ones are worth implementing in web solutions in 2023.

Top Web Development Trends For 2023

In the IT industry, a wide range of tech trends appear every year. While some of them become massively popular overnight and then go forgotten just as quickly, others last for many years. We’ve analyzed long-lasting and recently emerged web development trends and have composed our top list of the web features and solutions that should be considered when building web applications in 2023.

Responsive Web Design

Responsive web design is an approach to web design that makes web pages render well on a variety of devices and screen sizes.

Such languages as CSS and HTML are used to automatically resize, hide, or enlarge the content to make it look good on various devices including computers, phones, and tablets.

What is more, Google Search Engine ranks websites according to how mobile-friendly they are so this trend shouldn’t be ignored.

Apart from great web application adaptability to various devices, companies should also consider adding Dark Mode to their web solutions. The majority of digital users prefer Dark Mode as it makes reading easier in low light with less eye strain.

Motion UI

Today’s web users are overwhelmed with the information flow, and as a result, their attention spans have dropped significantly. On average, you have only 5 sec to get your customers interested. Therefore, web developers have to implement different web design and development tricks to catch users’ attention.

For example, web designers can use short and informative texts without a need to scroll through and motion UI to make web applications more interactive and user engaging. By introducing amusing animation and graphics, and other design elements, web designers can make web applications and websites more user-friendly and catchy.

Push Notifications

Push notifications are another feature that brings web apps closer to mobile app style. They are already widely used by such companies as Facebook and Google and are being gradually adopted by SMEs.

Push notifications help your customers learn fast about the latest news on your site, without receiving traditional email notifications which are often considered as spam. This way you enhance the user experience of your web app with timely and regular updates and improve your business marketing strategies, ensuring that more customers see your notifications.

Voice Search

Searching for data online with voice is becoming the new normal. More and more users prefer to communicate with virtual voice assistants such as Siri and Alexa rather than type their queries manually.

Voice search has a great impact on the web development industry and web developers have to learn how to add speech recognition to web apps and make them more convenient to use.

Empowered by Artificial Intelligence (AI) and Machine Learning (ML) voice search is a win-win solution for both customers and web app owners. Clients can save time on searching and ordering more products while business owners can use it as a valuable source of customer behavior analytics.

Therefore, if you want to provide a seamless customer experience on your web app and get customer behavior insights, integration of voice search is a rational solution.

AI Customer Support

About 15 years ago using chatbots for customer support was a painful experience. They were cumbersome and rather simple. However, the reputation of chatbots is quickly improving all thanks to AI and ML technologies. Now, they can use self-learning strategies and adapt to users’ needs, providing 24/7 user assistance.

Many companies use chatbots for customer support, thus saving large amounts of money, and avoiding hiring additional staff while providing great service. Chatbots are successfully integrated into many messengers such as Telegram, WhatsApp, Skype, and Facebook and are used for customer support on various websites.

Blockchain Technology

Blockchain is an advanced technology that underlies the development of various tech branches. They include cryptocurrencies, cybersecurity, web 3.0, decentralized cloud storage, and many others. Therefore, before implementing Blockchain, businesses should seriously consider where and how they want to use it in their web solutions.

The wide utilization of Blockchain in so many diverse tech fields can be explained by the numerous advantages this technology offers. It increases trust among the users, improves security, lowers operational costs, and enhances data transparency and traceability. Many businesses already successfully use Blockchain-based solutions in their web applications.

Internet of Things (IoT) and IoB

Easy access to the Web due to the wide dissemination of WiFi, 4G, and 5G technologies has given impulse to the rise of the Internet of Things (IoT). Today, it’s no longer surprising that many households may have fridges, microwaves, lightbulbs, and other devices connected to the Internet as well. Though, IoT isn’t confined only to Smart Home appliances managed via web and mobile apps, a wide range of industries, businesses, and even farms effectively utilize IoT in their business workflow.

While IoT has been a long-used technology, various companies search for new ways to apply IoT for business development. That’s where IoB comes into play. Internet of Behavior is the next step in the IoT evolution. It aims at analyzing user behavior and adjusting environments, services, and products to the user demand. Companies actively embed IoB into their web solutions to better