How Is Web 3.0 Changing the World? SCAND Overview
Through the three decades of its existence, the Web has undergone drastic changes. It has made a fundamental transition from Web 1.0 to Web 2.0, transforming from a “read-only” to a “contribute and share” state, and much more. Today’s Web 2.0 allows all its users to create and share their text, video, and audio content, effectively interact with algorithms, quickly sort out and search through huge volumes of data, use many online services on the go, etc.
However, user demands are increasing, pushing the Web to further enhancement and the need to embrace the latest technologies to meet up to netizens’ expectations. For example, personal data security and malicious data use are among the major issues currently faced by Web 2.0 that will be easily solved with Web 3.0.
So, what to expect from Web 3.0, which technologies are reshaping the Internet evolution, and how will Web 3.0 impact business? In this article, we provide our vision on Web 3.0 and advantages it brings to the future.
What is Web 3.0?
While Web 3.0 is becoming part of a growing conversation, there is no formal definition yet as to what exactly Web 3.0 is. Meanwhile, Web 3.0 can be explained through a set of parameters it possesses and the technologies it involves.
Basically, Web 3.0 is characterized by such advanced technologies as Artificial Intelligence (AI), Machine Learning (ML), Blockchain, Internet of Things (IoT), Cloud Computing, and others. It is supposed that in Web 3.0 we’ll be able to better protect our personal data and enjoy a smooth and more efficient Internet experience with elements of computer-generated environments such as metaverses built on Virtual Reality (VR) and Augmented Reality (AR).
At the same time, by using Web 3.0 companies can ensure a more personalized user experience by shifting from audience targeting to an individual customer approach. It means that every time a business offers its services to an internet user, it nearly 100% matches and satisfies the expectations of the new-found customer.
Key Features of Web 3.0
Before moving to Web 3.0 main features, it’s important to clarify that Web 3.0 isn’t a new concept. It was predicted long ago by the founder of the World Wide Web or Web 1.0 – Tim Berners-Lee. He called it Web 3 and defined it as an intelligent and self-sufficient form of the Internet based on the three main technologies – the Semantic Web, AI, and NLP.
The Semantic Web is responsible for online data processing without human intervention. Artificial Intelligence is self-learning computer algorithms that can analyze data, build human behavioral patterns, and respond appropriately. Neuro Language Processing (NLP) is about the ability of machines to process natural languages verbally and in writing.
Definitely, many more digital technologies emerged and started contributing to the development of Web 3.0, moving it beyond the original idea of conceptualized Web 3 by Berners-Lee. Nevertheless, Web 3.0 has preserved the main features established by Tim Berners-Lee and incorporated some more.
This concept involves the extension of the Web outside the conventional devices we use to approach the Internet. It means that with the help of IoT, AI, and 5G mobile technologies, it’ll be possible to connect various sensors, gadgets, and appliances into Smart networks that quickly process and exchange data with each other. This way, it’ll be possible to create networks that are responsive to the environments and, in turn, can modify them in accordance with the users’ demands.
Ubiquity ensures smooth data transfer among various devices. This becomes possible due to the interconnected IoT gadgets that swiftly share data with each other, providing a seamless user experience within a particular environment. Apart from this, various customer channels become closely linked to each other, ensuring a seamless omnichannel experience for their customers.
Decentralization changes the idea of how data is stored online. While with Web 2.0, computers address a particular server that stores the data, in Web 3.0 the information can be scattered among multiple locations simultaneously, just like in Blockchain.
This change means that the big corporations that store much data today like Google or Meta will have less power over it and, therefore, the data of its users. As a result, internet users gain more control over their own data.
Trustless and Permissionless
Web 3.0 takes these two concepts from Blockchain. The idea of trustless means that the participants of the Blockchain-based Internet can interact with each other directly, without involving any third parties. Meanwhile, permissionless means that anyone can access the Web without authorization provided by a governing body. In practice, this means that internet users remain anonymous online as they don’t share their session information via cookies. Meanwhile, they can perform different activities like data exchange, data requests, and others without asking any permission from third parties.
In Web 3.0, personalization will reach its peak. By using AI and IoT technologies, businesses will get more information about their customers and provide them with services and offers that entirely match their demands. Companies will be able to adjust their marketing campaigns to each individual user by studying their behavioral patterns and preferences instead of targeting