Progressive Web Apps: Main Features, Benefits and Drawbacks
In today’s rapidly evolving digital landscape, businesses have numerous opportunities to enhance their value and streamline their operations. Progressive Web Apps (PWAs) have emerged as one of the most promising digital technologies in recent years, offering a wide range of benefits to companies looking to stay ahead of the competition.
PWAs are built to be responsive, reliable, and lightning-fast, but their real appeal lies in their ability to provide a seamless user experience across a variety of devices and networks. In this article, we’ll explore the main features, benefits, and drawbacks of Progressive Web Apps, and discuss their potential to revolutionize the way we interact with web content on mobile devices.
What is a Progressive Web App?
Progressive Web Applications (PWAs) allow businesses to efficiently operate across several digital platforms. They combine the best of the both worlds: the accessibility and ease of web applications and the functionality and online capabilities of mobile native apps.
PWA Main Features
Progressive Web Apps (PWAs) have a range of features that make them an attractive choice for businesses. Here are some of the main features:
- Accessibility: PWAs can be accessed from any device with a web browser, including desktops, smartphones, tablets, and even smartwatches.
- Responsive: PWAs are designed to work seamlessly across all devices and screen sizes.
- Connectivity independent: PWAs can work offline or with a poor internet connection. They provide offline access to core functionalities and cache online resources, allowing users to continue utilizing the app when there is no internet.
- App-like experience: by using app-shell model, PWAs provide app-style navigations and interactions. Some app-like experiences include immersive full-screen mode, a splash screen, ability to add the app to the home screen, and more.
- Constantly updated: PWAs are always up-to-date. Users don’t have to accept any update offers as all the installations are performed automatically in the background.
- Secure: PWAs are provided over HTTPS communication protocol. This ensures the safety of browsing and performing transactions.
- Discoverable: it’s easy to discover PWAs through search engines which makes them more accessible to users.
- Easy-installable: it takes only a few seconds to install the application on the device directly from a browser.
- Linkable: users can easily share a PWA application via a URL.
PWA Benefits for Businesses
In general PWAs allow businesses to effectively improve their online presence and reach more customers. Some other benefits of Progressive Web Apps for business applications include:
- Cost-effective development: by using web technologies, companies can save much money on the development costs by building a single application that runs on multiple platforms and devices. Moreover, the process of Progressive Web App development generally requires less time and effort than the building of a native application. It means that PWA development often leads to cost reduction and shorter production cycles.
- Enhanced accessibility: to install a PWA, users don’t have to go to Play or Apple stores. They can download the application right from the website they’re visiting. This shortens the user path to the installation button, making it quicker and more convenient to access.
- Higher user engagement: PWAs can be simply installed on the home screen of any device and accessed as any other mobile app. Moreover, PWAs can reach and use some native features of the app, making the user experience seamless and frictionless. Another feature that increases user engagement and retention is push notifications which are widely implemented in the PWA solutions.
- SEO-friendliness: as PWAs are web-based technologies, they can be used for SEO. By ranking their business website higher in search engines, companies can also make their PWA solutions more visible to present and potential customers.
PWAs offer a bunch of benefits, though there are some pitfalls as well. The main PWA disadvantages include:
- Limited functionality: in comparison to native apps, PWAs support only a limited number of features. For example, PWAs don’t work with fingerprint scanning, NFC, Bluetooth, advanced camera controls, etc.
- New technology: PWAs are a comparatively new technology, so finding an experienced contractor to build a Progressive Web App can be a problem.
- Not present on app stores: absence from app stores can result in potential traffic losses. That’s because users are accustomed to searching for mobile apps in app stores, instead of downloading them from websites. Moreover, PWAs aren’t supported by Apple and it can be challenging for businesses to address the iOS audience.
How Do Progressive Web Apps Work?
A solid PWA solution includes several key components that ensure its effective work. Let’s have a closer look at how PWAs work.
The application shell makes the base of an application UI. It consists of core design elements that allow the PWA solution work in the offline mode. It does so by loading first and then fetching dynamic data, quickly responding to user requests.
The manifest file in JSON format provides metadata about the PWA, including application name, icons, and theme colors. It controls how the application will be launched and the way it will be displayed to the users, e.g. screen mode, no URL bar visible, icon sizes, etc. The manifest also enables the PWA to be installed on the user’s device, making it easy to access.
Finally, PWAs require a secure HTTPS connection to protect user data and ensure a safe browsing experience. This can be done with the help of TLS and SSL cryptographic protocols that establish secure connection between the client and the server.
How to Create a Progressive Web App
To build a successful PWA application, businesses have to undergo several development steps. Each step can take from 3 to 4 weeks approximately and largely depends on the project scope, team size, fe