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Web Development Trends in 2020

Web development never stops changing with new trends appearing each year and making web apps even more sophisticated, faster, robust, and easily customized. To develop a  web app one should keep in mind the latest web development trends to provide better service and enhance user experience.

In this article, you’ll learn about the latest trends in web development in 2020 which you can implement in your web development projects in order to attract more customers, improve your product or service or make your product more appealing.

#1 Responsive Web Design

responsive web design

Responsive web design is an approach to web design that makes web pages render well on a variety of devices and screen sizes.

Such languages as CSS and HTML are used to automatically resize, hide, or enlarge the content to make it look good on various devices including computers, phones, and tablets.

What is more, Google Search Engine ranks websites according to how mobile-friendly they are so this trend shouldn’t be ignored.

#2 Motion UI

Today’s web users are overwhelmed with the information flow, as a result, their attention spans have dropped significantly. On average, you have only 5 sec to get your customers interested. Therefore, web developers have to implement different web design and development tricks to catch users’ attention.

For example, web designers can use short and informative texts without a need to scroll through and motion UI to make web applications more interactive and user engaging. By introducing amusing animation and graphics, and other design elements, web designers can make web applications and websites more user-friendly and catchy.

#3 Push Notifications

Push notifications are another feature that brings web apps closer to mobile app style. They are already widely used by such companies as Facebook and Google and are being gradually adopted by SMEs.

Push notifications help your customers learn fast about the latest news on your site, without receiving traditional email notifications which are often considered as spam. This way you enhance user experience of your web app with timely and regular updates and improve your business marketing strategies, ensuring that more customers see your notifications.

#4 Voice Search

voice search

Searching for data online with voice is becoming the new normal. More and more users prefer to communicate with virtual voice assistants such as Siri and Alexa rather than type their queries manually. According to the Business2Community site, the popularity of voice search will grow globally up to 50% in 2020.

Voice search has a great impact on the web development industry and web developers have to learn how to add speech recognition to web apps and make them more convenient to use.

Empowered by Artificial Intelligence (AI) and Machine Learning (ML) voice search is a win-win solution for both customers and web app owners. Clients can save time on searching and order more products while business owners can use it as a valuable source of customer behavior analytics.

Therefore, if you want to provide seamless customer experience on your web app and get customer behavior insights, integration of voice search is a rational solution.

#5 AI Customer Support

About 15 years ago using chatbots for customer support was a painful experience. They were cumbersome and rather simple. However, the reputation of chatbots is quickly improving all thanks to AI and ML technologies. Now, they can use self-learning strategies and adapt to users’ needs, providing 24/7 user assistance.

Many companies use chatbots for customer support, thus saving large amounts of money, avoiding hiring additional staff while providing great service. Chatbots are successfully integrated into many messengers such as Telegram, WhatsApp, Skype, and Facebook and used for customer support on various websites.

#6 Progressive Web Apps and Accelerated Mobile Pages

Progressive web apps (PWA) and Accelerated mobile pages (AMP) have faster loading time and, as a result, ranked higher in Google which is especially important for those businesses that care about SEO.

Progressive web apps (PWA) provide their customers with a mobile-like experience, allowing their users to utilize the app even when they have a low internet connection. According to Statista, 65% of online shopping orders were made with the help of mobile devices. It means that PWAs can be particularly beneficial for e-commerce, and those businesses that want to reach a wider audience and provide users with good user experience even when they are offline.

Accelerated mobile pages (AMP) are similar to PWA. Fundamentally, they are HTML pages designed to be super lightweight and really fast loading. They are designed to display only the most essential information such as texts and images. This technology is a workable solution for news platforms, blogs, and those small businesses that want to cut down costs on UI/UX development, connecting with their users at any Internet connection speed.

#7 Improved Cybersecurity


With the advancement of mobile and web app technologies, cybersecurity becomes a crucial issue for software developers, users, and business owners. Every day more and more apps appear to help us automate our routine operations such as online payments and personal data sharing, therefore, there’s a growing risk of data theft.

To attract more users to your web app, you should ensure that the personal data is adequately protected. To provide greater security, software developers implement data encryption algorithms and AI-powered systems that make data protection more efficient and cheaper.

#8 Technology Stack for Web Application Development

The success of a web application also depends on the tech stack the developers use, therefore it’s important to choose the right one. The SCAND development team utilizes the most powerful web application development technologies and tools to deliver high-quality solutions.

When creating a new app we select the programming languages and frameworks which suit best for the development of your web application and create robust and secure software that complies with all international laws on cybersecurity.


Some trends appear and become fundamental for web app development, others survive only several seasons and then disappear forever. Therefore, when developing your own web application you should focus only on those solutions that address your business requirements and your customers’ needs. However, if you have any doubts about which option to choose, then the best approach is to consult our web experts in this field.

Author Bio

Alex Burets Head of Web Development Department
Alex has 19 years of experience in software development, delivering new and innovative solutions for a myriad of different companies, ranging from small startups to large-scale enterprises with massive programming needs. His main focus areas are web development, front-end development, and eCommerce solutions.

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