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How to Improve the Customer Experience on Your E-commerce Portal

Customers are the foundation of any company from any business domain. Business goals and marketing strategies are woven around the needs of consumers and target audiences.

In the digital age, the significance of customers shouldn’t be overlooked. Your competitors might be offering similar products and services to the same customers right at the moment. Not to miss a sales opportunity, you should make sure you have something unique to provide your customers with.

The key factor that can help you outperform your competitors is customer experience. The better online customer experience you provide, the more chances you have for sales. It is the key factor to differentiate your business from competitors. In fact, 70% of buying experiences are based on how shoppers feel they are being treated.

Advancements in data protection that allow for secure payment methods while preventing the chances of online fraud have largely contributed to a massive increase in e-commerce sales and revenue. eCommerce sales are expected to reach $4.8 trillion by the end of 2021.

Customers prefer online shopping because it is convenient, affordable, and provides many options. However, 80% of buyers would stop buying from a company because of poor website customer experience. To avoid losing clients, e-commerce companies need to enhance overall customer satisfaction levels.

This article covers some of the actionable practices that help improve e-commerce customer experience.

Ensure User-Friendly Experiencewhat is ecommerce experience

Firstly, your website should be easy to use for your clients. From product pages to the check-out pages, you should ensure flawless user experience on your website. Even if your customers are trying to empty their cart, the navigation should be clear.

Secondly, customers want websites that are easy to navigate and allow them to browse products and find exactly what they are looking for. Much like a physical store is, your online store should be structured with categories. Everything should be tagged and categorized in the back end. Most well-known e-commerce CMS systems allow you to reach that goal. However, not all ready-made e-commerce platforms may fit your exact needs. With custom e-commerce development, you get full control over the look and appearance and most importantly functions of your portal. Unlike ready-made solutions which are rigid and can’t be fully customized, a custom e-commerce website design offers tons of flexibility.

Thirdly, your website should be mobile optimized. With the growing number of online sales taking place on mobile devices and more shoppers moving to mobile, e-commerce businesses need to ensure their listings and product images are optimized for mobile devices – no matter whether they sell through their own website or a third-party marketplace.

Secure Payment Methods

While shopping online, buyers want to rest assured their personal and financial data is secure so payment methods on your website should be secure, safe, and hassle-free. Moreover, you need to make sure that your website allows your clients to pay through any of their favorite payment options.

Invest in a payment gateway with multilayered security measures. Data encryption will ensure that customer transactions are secure. Using a payment gateway protects your buyers’ data and decreases the intensity and frequency of online fraud risks.

If you can, provide a variety of payment options – especially those that are commonly widespread. Thus you are making things easier for them and at the same time boosting customer loyalty, which will ultimately lead to higher revenues later on.

Seamless Checkout Process

ecommerce customer experience

A complicated checkout process is very often the reason behind an abandoned cart. The checkout process should be easy and fast. In addition, a buyer should be able to see their shopping cart so that they understand how to complete the order.

Due to discarded shopping carts and canceled purchases during checkout, the e-commerce industry is losing thousands of dollars year over year. To improve the vulnerabilities that exist in your checkout process, you might want to deploy automation to analyze the patterns behind abandoned shopping carts.

The buyer must be able to see the value of their cart and all the necessary information during the checkout. Showing information about user-related deals and discount coupons can help increase sales as well. Finally, to prevent last-minute cart abandonment scenarios, an e-commerce store should ensure no slowdowns during the checkout stage.

Chatbots for Simple Customer Service Issues

Conversational artificial intelligence, in the form of chatbots, is taking eCommerce by storm. Chatbots are software that communicates with shoppers through a live chat interface. They can be installed either directly on your website or integrated into platforms like Slack, Skype, Facebook Messenger, and even Alexa.

The simplest forms of chatbots can scan user inquiries for keywords and answer their questions. More powerful chatbots can also use Artificial Intelligence and Machine Learning to provide more personalized user experience based on the data of a particular customer.

Unlike humans, chatbots can provide 24/7 service without the long waits of the traditional human customer help. They never get tired, so you don’t risk providing poor service. Chatbots take the repetitive and monotonous job of endlessly answering simple questions off your desk. If a request is too difficult for a chatbot to answer, the chatbot passes it to a human specialist who can solve the problem.

Custom CRM for Better Customer Relationships

website customer experience

Many organizations use CRM software to monitor individual customers’ data. It is important to know each customer’s data so that the sales team can know the details required to communicate with customers. Having the necessary information is useful so that each customer will be given individualized service.

CRM can greatly affect the efficiency of the sales process as it helps you gain instant access to data such as contact information, purchase history, customer service contact history, and more. This information is important because it enables you to anticipate the needs of your clients and, therefore, provide impeccable customer experience.

Collecting and integrating customer feedback data into your CRM provides you with a greater understanding of customer needs in relation to the product or service you offer. These insights can be used to identify problems and improve your offering to meet customer needs.

Bottom Line

A smart e-commerce customer service strategy is critical for growing your business. With a customer identity and access management solution, you will get 360-degree customer profiling and ensure 100% customer consent, across all touchpoints. This allows you to customize marketing and loyalty programs that engage your audience.

Customer experience may not be most companies’ favorite activity, but it should be a major point of focus. When you’re looking for ways to enhance your e-commerce website, analyze your customer service and look for areas where you can improve.

Author Bio

Alex Burets Head of Web Development Department
Alex has 19 years of experience in software development, delivering new and innovative solutions for a myriad of different companies, ranging from small startups to large-scale enterprises with massive programming needs. His main focus areas are web development, front-end development, and eCommerce solutions.

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