How to Build a Fitness App Successfully
Healthy lifestyle and fitness have always been a popular hobby. However, the market share of fitness apps was slowly and steadily growing until 2020’s Covid-19 pandemic outbreak. In that period, the fitness app market rocketed and experienced the biggest boom in demand for a variety of fitness solutions from workout to well-being tracking apps and it doesn’t seem to stop.
More and more investors are seeking ways to develop their fitness solutions and gain extensive revenues from them. Meanwhile, the fitness app market is highly competitive and businesses have to put much effort into developing robust and attractive solutions. In this article, we’ll explain what fitness app types are popular today and how to create a successful fitness app.
Explore the Fitness Apps Market
In 2020, fitness apps became a saving alternative for many due to the Covid-19 pandemic outbreak. While the social gathering restrictions were becoming tougher and doctors less available, many people found a way to monitor their state of health as well as keep up with their daily fitness routine by using fitness apps. As a result, in the US alone the revenue generated by mobile health and fitness apps grew by 41% from $592 mln in 2019 to $837 in 2020.
The reasons that ensure stable industry development are:
- Lower costs – fitness apps require a small subscription fee while offering combined services. For example, by using one app, an end-user receives access to workouts, diet and nutrition control, well-being tracking, and other services which are usually provided by several specialists.
- Accessibility – more and more fitness lovers start realizing how convenient and simple fitness apps are in comparison to brick-and-mortar gyms. Fitness apps basically perform the same functions as offline gyms, providing access to online gym communities, personalized workouts, and more. Meanwhile, users don’t have to adjust to the fitness center and coach schedules and they don’t depend on other members’ attendance rates in case they work out in groups.
- Personalization – fitness apps are usually highly-customizable. Users can choose the workouts depending on their physical condition or create their own workouts, choose diets for various purposes, e.g. gaining muscle or losing weight, create their own menus, calculate calories, and much more.
Types of Fitness Apps
A well-thought-out fitness app is more than just a piece of software with a pack of workout videos. Fitness apps can offer far more features. These can be smart coaches, integration with wearables and activity tracking, habit-building, meditation techniques, and more.
When considering which fitness app to develop, the most popular categories companies choose from are Workout Apps, Diet and Nutrition Apps, and Activity Tracking Apps. However, the fitness app list isn’t limited to only these three types. Let’s have a closer look at fitness apps that can be realized as a standalone solution or combined together into an all-inclusive application.
Workout Apps With a Smart Coach
Workout apps with a smart fitness coach allow gym goers to maintain a healthy routine. Powered by Artificial Intelligence technology, a Smart Coach tracks app user workout performance and diet. Based on the gathered data, the Smart Coach can adjust the current working plan, suggest ways to improve exercise techniques, create well-balanced meal plans, and more.
This way, with a Smart Coach, users don’t need to spend time searching for a personal coach and can simply adapt to a healthy lifestyle. Moreover, apps with Smart Coaches are an effective opportunity for many to save up on their gym expenses.
Workout Logging Apps
Workout logging apps are simple and useful software for workout tracking. Users log their workout data in the app to track their calorie intake, groups of muscles they’ve worked on during the workout, their overall health condition, and more. These apps often include integrations with wearables so that the data gets logged into the app automatically.
Diet and Nutrition Apps
This type of fitness app helps people who lead a healthy lifestyle to maintain proper eating habits. Users can log what they eat, monitor their eating tendencies, and calculate the calories they intake daily. Moreover, diet and nutrition apps offer users ready-made programs adjusted for particular purposes such as losing weight, monitoring carbs for drying and gaining muscle mass, ensuring that users have balanced diets, and more.
Activity apps are designed for people who do certain types of activities or exercises. These can be runners, cyclists, weightlifters, and others. These apps are similar to workout logging apps as they also calculate the number of steps made, the speed of running or climbing, calories burnt, weights lifted, and more. The main difference is that activity apps are aimed at a particular exercise type.
Lifestyle Fitness Apps
Lifestyle apps are focused on their users’ well-being. It monitors their sleeping, helps build certain habits, offers meditation or yoga practices, and can include many other features. It’s not necessary to be an athlete to have lifestyle fitness apps.
Fitness Studio Apps
These are the apps that include a sports shop to sell branded equipment. Fitness studio apps are developed under brands like Nike or Adidas and combine some features of the apps listed above + some marketing options.