AdTech Software Development Services
Our Advertising Software Development Expertise
As an AdTech and MarTech software development company, we help businesses overcome many problems common to the advertising sector, such as fragmented advertising workflows, limited access to performance information, complex integrations between platforms, and a lack of visibility into campaign execution.
We Offer
- Design and implementation of the highly -scalable systems
- API and integration framework development
- Provision of easy access to the information through mobile devices
- Billing system integration
- Development of the reporting system for diversified data presentation
Our Services
We develop full-cycle AdTech software solutions that help advertisers, publishers, and agencies automate ad campaign execution, improve targeting, maximize monetization, and get full visibility into ad performance.
Demand-Side Platforms (DSP) & Media Buying Solutions
To help advertisers and agencies automate ad buying and manage campaigns across multiple channels, we can build custom demand-side platforms. Our DSP solutions support advanced audience targeting and bid optimization, as well as integrate with exchanges, SSPs, DMP/CDPs, and third-party data providers to ensure better targeting and campaign execution.
Supply-Side Platforms (SSP) & Publisher Monetization Tools
To help publishers monetize inventory, we build SSP platforms that automate ad inventory management and connect publishers to multiple demand sources. Our services include implementing yield optimization tools, dynamic floor pricing, inventory configuration modules, deal management, reporting dashboards, and traffic quality controls.
Ad Exchanges & Real-Time Bidding (RTB) Marketplaces
For companies planning to launch scalable programmatic ecosystems, we develop ad exchange platforms and RTB marketplaces optimized for low latency and high transaction volumes. Our solutions support auction logic, bid request/response processing, pricing rules, fraud filtering, and live reporting for both publishers and advertisers.
Ad Servers & Campaign Delivery Platforms
If you need a stable ad delivery infrastructure, we can create custom ad servers that manage ad placement, targeting, frequency, and campaign execution across websites, mobile apps, and digital channels. Our ad server solutions include creative management, campaign scheduling, ad rotation logic, impression/click tracking, and performance monitoring.
DMP / CDP Development for Audience Management
For businesses that want to improve targeting and personalization, we develop data management and custom data platforms that consolidate customer data into unified audience profiles. Our services include data ingestion pipelines, identity resolution modules, segment creation tools, audience scoring, and behavioral analytics. We also integrate DMP/CDP platforms with ad systems, CRMs, and marketing automation tools to help activate audiences across multiple channels.
Programmatic Advertising Platforms & Automation Engines
If you want to automate ad buying, placement, and optimization at scale, we can develop programmatic advertising platforms powered by custom automation engines. Our solutions support live campaign execution, bid optimization, and automated decision-making based on audience behavior, inventory performance, and campaign KPIs.
CTV / OTT & Video Advertising Platforms
To support video monetization and connected TV advertising, we develop CTV/OTT AdTech solutions that allow targeted ad delivery across streaming platforms and smart devices. Our services include dynamic ad insertion (DAI), video campaign management, viewer analytics, device-based targeting, and reporting dashboards. We also integrate solutions with video players, streaming services, ad networks, and tracking tools to provide stable ad delivery and measurable performance.
Private Marketplaces (PMP) & Direct Deal Management Systems
For publishers and ad networks that want more control over premium inventory, we develop PMP platforms that support curated access, negotiated pricing, and private programmatic deals. Our solutions include deal creation tools, buyer access management, pricing and delivery rules, and reporting. If required, we also add contract management integrations for managing premium ad inventory.
Analytics, BI Dashboards & Real-Time Reporting Systems
If you need a full understanding of campaign performance, inventory efficiency, and revenue streams, we can develop advanced analytics and reporting platforms adjusted to your AdTech ecosystem. Our solutions include real-time dashboards for advertisers, publishers, and agencies, along with reporting tools that support both operational monitoring and strategic decision-making.
Billing & Revenue Management Systems for Ad Platforms
To simplify monetization processes, we develop billing and revenue management modules for AdTech platforms. Our products include automated invoicing, multi-currency billing, revenue sharing models, and usage-based billing logic. In addition, we introduce financial & reporting dashboards that provide a view of the revenue streams and partner payouts.
Fraud Detection, Brand Safety & Traffic Quality Tools
To protect budgets and improve campaign quality, we develop fraud detection systems that identify suspicious traffic, bot activity, click fraud, and abnormal bidding behavior. Our solutions include fraud scoring engines, anomaly detection, traffic filtering, and rule-based or ML-powered risk assessment. We also implement brand safety features such as blacklists/whitelists, contextual filtering, inventory validation, and compliance-ready reporting.
Privacy, Consent Management & Compliance Modules
In order to uphold privacy in digital advertising, we develop consent and compliance management modules compliant with GDPR, CCPA, and other regulations. Our services include the implementation of cookie consent management tools, preference centers, anonymization mechanisms, data storage controls, and compliance reporting.
Our Tech Stack
Our engineers apply a modern AdTech technology stack, including high-load backend frameworks, real-time data processing tools, cloud platforms, and analytics solutions.
Languages
- C# / .NET
- Java
- Python
- JavaScript / TypeScript
- SQL
Frameworks & Backend Technologies
- .NET / ASP.NET Core
- Node.js
- Spring Boot
- REST / GraphQL APIs
- Microservices Architecture
Big Data & Real-Time Processing
- Apache Kafka
- Apache Spark
- Hadoop Ecosystem
- Elasticsearch
- ClickHouse
Databases & Storage
- PostgreSQL
- MySQL
- MongoDB
- Cassandra
- Redis
Cloud Platforms
- AWS
- Microsoft Azure
- Google Cloud
- Docker / Kubernetes
Analytics & BI
- Power BI
- Tableau
- Looker
- Custom Reporting Dashboards
DevOps & CI/CD
- Git
- GitHub Actions / GitLab CI
- Jenkins
- Terraform
- Monitoring & Logging (Prometheus, Grafana, ELK Stack)
Trusted Software Development Company
For over 25 years, SCAND has been delivering secure, high-load software solutions for startups, SMBs, and global enterprises (including NASA, IBM, Cisco, FedEx, Bank of America, Siemens, and others). Our dedicated development teams support clients at every stage of the software development process — from idea and consulting to maintenance and support.
Our Software Development Process
At SCAND, we follow a proven software development process that guarantees predictable delivery, stable releases, and long-term scalability.
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2. Backend & Frontend Development
Based on the approved specifications, we build the core platform logic, APIs, integrations, and user-facing interfaces. Our engineers focus on clean architecture and high-load performance so that your solution can process all operations and traffic.
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3. Testing & QA
We conduct deep testing to prove stable functionality, security, and accuracy of campaign tracking and reporting. This includes manual and automated testing, performance validation, integration testing, and regression checks.
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4. Deployment
When the platform is ready, we deploy it to the selected environment (cloud, on-premise, or hybrid). Our team manages CI/CD setup, infrastructure configuration, release management, and post-launch validation to ensure a proper go-live process.
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5. Optimization & Maintenance
After launch, we provide all the necessary support, maintenance, and improvements. Normally, this includes performance tuning, scalability enhancements, security updates, flaw repairs, and feature upgrades.
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1. Analysis & Planning
We begin by collecting requirements, defining goals, and analyzing your existing infrastructure (if any). Our team then develops a clear technical roadmap, architectural approach, and implementation plan.
Cooperation Models
SCAND offers different engagement formats for hiring developers, allowing you to expand your team, access specialized skills, and accelerate project development according to your conditions.
For projects with well-defined requirements and scope, the Fixed Price model is ideal. We agree on a set budget and timeline upfront, giving you predictable costs and delivery milestones.
This model is perfect for projects with changing requirements or ongoing development. You pay for the actual work done, which gives you a chance to adjust priorities, features, or timelines as your project progresses.
Need extra hands? Add SCAND developers to your existing team to fill skill gaps or speed up development. According to this format, our specialists work alongside your team and help manage busy periods or complex features.
Our Portfolio
- Hadoop
- Cassandra
- Web App Development
- Ruby On Rails
- Mobile
- Android
- iOS
- AR
- C++
- Mobile
- Smart TV
Latest reviews from our clients
Sr. Account Director Mid-Market
Coupa Deutschland GmbH
It was a great experience working with Scand on e-Procurement projects during my time at OpusCapita. The team was professional and competent. Keep up the great work!
Managing Director
prodexa GmbH
The Scand team has been an incredibly reliable and skilled development partner for jCatalog for many years, consistently delivering high-quality services with a proactive approach.
Product Manager
jCatalog Software AG (or OpusCapita GmbH)
Over the years of working together, the Scand team has always been a reliable pillar of support for me. Along the way, we’ve built not only a strong professional relationship but also meaningful personal connections. It has truly been a pleasure collaborating with you.
Chief Technology Officer
Wiztech Group
Great work on our products — web applications in the gaming domain. The Scand software developers worked highly professionally and made valuable contributions to the successful implementation of every project they were involved in.
Sales & Marketing Manager, Smartstaff AS
Throughout our long-standing collaboration, the team has consistently delivered high-quality service. Over time, we’ve developed a strong and genuinely friendly working relationship, which has positively influenced the outcomes of our joint efforts.
Why Choose SCAND AdTech Developers
Creating AdTech solutions requires more than engineering skills. With SCAND, you get a technology partner that can produce platforms adjusted to any business goals, workflows, and integration requirements.
Proven Expertise
- With over 25 years in software development, we’ve built strong expertise in AdTech. We understand the complexity of campaign management, monetization models, and integration-heavy infrastructures.
End-to-End Development
- We provide full-cycle AdTech development services, covering everything from discovery and architecture design to implementation, deployment, and long-term support.
AI-Driven Optimization
- We help businesses enhance digital advertising by implementing AI and machine learning components for campaign optimization, audience segmentation, predictive analytics, and more.
Sector Diversity
- We build AdTech platforms for a wide range of industries, including media and publishing, retail and e-commerce, telecommunications, entertainment, and gaming.
FAQ
