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Home / Corporate Blog / UI/UX Design Trends in 2023

UI/UX Design Trends in 2023

Published: December 9, 2021
Updated: January 19, 2023
Categories: Front-End Development

The UI/UX design trends are constantly evolving. Every year businesses try to quickly grip the new ones in an attempt to capture customers’ attention. Given this, the competition in the market is also growing and companies put much effort into adding that fascinating glimpse to their apps that would make their digital solutions stand out among others.

To turn their applications into really engaging marketing instruments, businesses relentlessly follow the latest UI/UX design trends and consider how to implement them in their solutions in the best possible manner. Here, we’ve gathered the upcoming UI/UX design trends in mobile and web development that will be increasingly popular in 2023.

Top UI/UX Design Trends for 2023

In 2022, the rise of remote working culture made businesses pay special attention to the UI/UX design used in their digital solutions. Huge amount of people of all ages went online and for business owners it became a crucial necessity to make their applications user-friendly and intuitive for those who had little to no experience of using the Internet before. Apart from that, many Internet users started spending more of their working and leisure time online. Therefore, the issue of black-and-white app themes became one of the major ones due to an increasing strain on the eyes.

In 2023, we expect that some of the UI/UX tendencies revealed in 2022 will remain and many more will be added. Here are the ones that we’ll definitely expect in the upcoming year.

Mobile-First Approach

Creating one app that would run on several devices is a popular strategy for businesses to effectively expand their audience. Adopting a mobile-first approach for building cross-platform applications can be a winning strategy in this case.

Mobile-first approach means building UI/UX for mobile devices as a top priority. This tendency rests on the fact that Internet users use smartphones to go online more often than any other type of device. For example, Statista states that in the 2nd quarter of 2022, more than half of global website traffic was generated with mobile devices, reaching 58.99%. This leads to the necessity to apply a mobile-first approach to the development of web solutions. Today, if a company wants to be noticed online, its website should be effectively adapted for smartphone use.

The approach involves the use of responsive design practices that allow making simply scalable to various screens and devices solutions. For example, software developers have to consider screen size, bandwidth, visual hierarchy, and other aspects to conveniently place application content around, creating an eye-catching and appealing solution for end-users. Of course, this requires more effort than building a traditional web application but the convenience it offers allows bringing more visitors, effectively turning them into paying customers.

Personalized Experience

In UI/UX development, providing outstanding personalized experience has never lost its relevance and in 2023 it’ll continue to be one of the most important aspects of web and mobile software development. Consumers expect that businesses of all sizes provide them with the same level of individual approach.

Although the personalized experience has always been used mostly for adverts and recommendations, UI/UX designers have moved beyond that and started offering the end-users to alter their application settings. This way, apart from receiving content adapted to their tastes, the users can also modify the application by changing its color theme, background images, text size, and more. This allows businesses to make their digital solutions better meet customer needs, providing exciting user experiences and making them come back.

One of the dominant issues for various businesses in 2023 will be the provision of similar user experiences across all the selling and communication channels with the same level of personalization. For this, businesses have to consider how to move from a multi-channel to an omnichannel approach, creating a client-centric and seamless UX on their online platforms as well as in offline stores.

Voice User Interface

Voice User Interface (VUI) allows customers to interact with software programs using speech. Although the VUI is used in many apps and gadgets, it was the most widely adopted for creating virtual assistants such as Siri, Google Assistant, and Alexa. In 2021, 50% of US households had voice assistants and the figure is expected to reach 75% by 2025. Therefore, VUI is a familiar technology for many consumers, and it’s becoming more common when companies use it in their apps today.

VUIs help companies increase customer engagement, providing a hands-free interactive experience. For example, Snapchat has added a voice search for filters to apply them over images, Pandora offers its users voice mode to discover new music, and Kia experiments with voice assistants to provide a more pleasant driving experience.

More and more companies realize the capacity of using VUI for their apps. We expect that the implementation of VUI will be one of the prominent UI/UX design trends in mobile app development in 2023.

Simple Navigation

Seamless and intuitive navigation is essential for any custom web and mobile app today.

Although mobile and web digital navigations differ much in their development, they still should follow some common concepts:

  • Maintain customers’ momentum – help users to get to parts of a web or a mobile app as quickly as possible;
  • Provide unified navigation – when the navigation structure is logical and simple to follow;
  • Follow navigational patterns – for a user, it’s important that a mobile or web app has familiar navigation found on other applications;
  • Have minimalistic design – when an application stays functional while taking little space and offering fewer buttons;
  • Be engaging – when each navigational link encourages app users to click it and discover more content.

Simple navigation is a common requirement for all types of software, however not all companies manage to maintain it at a high level in their apps. That’s why we expect that this trend will remain relevant in 2023.

Immersive 3D Visuals

3D visualization is actively winning its ground. Adding 3D elements allows businesses to make their applications look more sophisticated and unusual.

Previously 3D visuals were used mostly as static UI elements, though in recent years UI/UX designers started making them more interactive.

Animated 3D effects help businesses efficiently promote their brands, provide exciting user experiences, and make their applications more memorable among users.

Another UI/UX development trend is a wide use of Virtual and Augmented Reality (VR/AR) technologies. The use of three-dimensional complex designs in software applications, bring them to an entirely new level of user experience.

Many businesses are extensively using VR/AR to enhance the attractiveness of their brands. Walmart is testing its AR platform for quick product scanning to transport it