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Hybrid App Development: Pros and Cons

Building a mobile app has long been among the primary goals for businesses that want to improve their marketing and brand positioning. That’s because millions and millions of people today prefer interacting with online services via mobile apps on the go rather than using bulky desktop computers or laptops. This makes building a custom mobile app a high-value target for companies.

While it’s clear that mobile apps facilitate the process of reaching potential buyers and generating new leads, the issue of which mobile app development approach to use remains open – native, cross-platform, or hybrid. Today, many companies opt for hybrid development as it’s much quicker and cheaper. Yet, they should carefully consider hybrid development to ensure that it fits in well with their business requirements.

In this article, we’ll have a detailed look at what hybrid app development is and the advantages and disadvantages of the hybrid mobile app development approach.

Native vs Hybrid: Difference

Before diving into the hybrid mobile development specifics, let’s define what hybrid development is and how it differs from native mobile app development.

Native vs Hybrid: Difference

At the beginning of the mobile app development era, most mobile solutions were built natively. This means that they were created to run only on specific platforms and devices with the implementation of specific tools, e.g. Swift and Objective C for iOS development, Java and Kotlin for Android development, and so on.

As the popularity of mobile apps was growing, companies started searching for ways to increase their audience reach while cutting down on the development costs. That’s where hybrid mobile development began to gain momentum.

The hybrid mobile app development is different from the native approach as it involves the use of web technologies such as HTML, CSS, and JavaScript. They allow building hybrid mobile apps that can be launched on multiple platforms and devices. There are a number of frameworks and tools that help encapsulate web technologies into a native shell and, therefore, build a solid, native-like hybrid mobile application. They include React Native, Ionic, Flutter, Xamarin,  PhoneGap, and many others.

While relying on web technologies, hybrid mobile app developers can include some native elements in their solutions. This means that they can incorporate such native to a specific platform features as geolocation, accelerometer, camera, etc. into their apps, making them more functional and smooth in comparison to web-based only solutions.

Hybrid Apps Benefits and Shortcomings

Hybrid mobile apps combine the technologies of both software development vectors – native mobile and web mobile developments. This results in certain pros and cons inherited from these approaches. Let’s have a closer look at some advantages first before moving to possible shortcomings.

Hybrid Apps Benefits and Shortcomings

Why Hybrid Apps?

  • Functionality. When done well, it’s almost impossible to differentiate a hybrid app from a native since it provides the same authentic, responsive, and simple-to-use experience. Thanks to such frameworks as PhoneGap, Xamarin, and Titanium, developers can build apps using the HTML-CSS-JS bundle. The JS API enables free access to native device capabilities (camera, contacts, geolocation, accelerometer, hardware device buttons, and more).
  • Maintenance. Maintaining a native app requires special skills whereas hybrid apps are as simple to maintain as a web page. That’s because the changes are implemented only when they are needed and they don’t require any client app distribution.
  • Development costs. Building a hybrid app is much quicker and, therefore, much cheaper in comparison to native apps. That’s because mobile developers write a hybrid mobile app code only once and it’s deployed to multiple platforms. Native apps, in turn, will require building a stand-alone app from scratch for each mobile platform.
  • Development cycle. Hybrid apps are developed faster resulting in quicker ‘time-to-market’. Gaining from the multiple options and frameworks reduces the learning curve and allows developers to concentrate on the project