How to Create an Online Sports Betting Website

Online sports betting is one of the most popular pastimes among sports fans. Sports fans love to bet on sports before and during matches, whether it’s football, tennis, or rugby.

In 2024, the worldwide sports betting sector was worth a total of $243.7 billion dollars. There were approximately 197 thousand employees in this industry, with nearly 31 thousand businesses.

Many countries have legalized sports betting, with the United States being one of the most recent to do so. The revenue from sports betting in the United States is expected to reach $8 billion by 2025.

The COVID-19 pandemic has done the deed. People realized that they needed to move their businesses online. It’s no different with sports betting platforms. Moving your business online in 2022 is a viable solution since most enterprises and people are shifting to the web. Some of its benefits include:

Without spending a fortune on infrastructure, you may have a secure and stable income.
The expansion of online betting software in the United States and elsewhere is accelerating.
The gambling industry is no longer an unregulated market.
It is governed by established gambling authorities.
Artificial intelligence, virtual reliability, blockchain, and other technologies provide new opportunities to increase user engagement.

Starting an online sports business without the assistance of game providers is no easy task. Running a website, administering a webspace server, managing bonuses and payment systems on your own is nearly impossible.

What Is An Online Betting Platform?

An online betting website is a platform where bettors try to predict sports results and place wagers on the outcome. A successful betting platform is built to maximize the user experience and keep players engaged and entertained as much as possible. Bettors can use online betting platforms to play sports games for a chance to win real money while also competing with other users.

Types of Online Betting Platforms

The online betting business is huge, with different platforms catering to all kinds of players. Choosing the right type will help you target the right audience and fully monetize your sports betting website development efforts.

Sports Betting Sites. Whether it’s football, basketball, horse racing, or even eSports, these platforms let users make a bet on their favorite sports. Live betting and combo bets keep things exciting.
Online Casinos. From slots and poker to blackjack and roulette, casino platforms bring classic gambling games online. Many even have live dealer options for a more interactive experience.
Poker Rooms. Perfect for poker lovers, these platforms offer different game variations and tournaments with big prize pools. Some even have VIP programs for loyal players.
eSports Betting Sites. Competitive gaming is booming, and so is betting on it. These platforms let users wager on tournaments in games like Dota 2, CS:GO, and League of Legends.
Lottery & Bingo Sites. Traditional games like lottery draws and bingo have gone digital. Today you are likely to come across a gambling website offering instant-win options and more ways to play.

Must-Have Features of a Sports Betting Platform

With increasing competition, you’ll want to make your sports betting platform the best but how do you achieve that? Every sports betting platform should have a few essential features like the following:

Placing Bets

This is the most important feature of any betting website, thus it should be as simple and quick as possible. To ensure a seamless user experience, you should set up the payment system so that bettors don’t have to enter their payment information details every time they wager (the system must have a feature that allows it to “remember” user information).

Besides, you should offer as many different types of bets as possible to give users a wide selection of bets and ways to make money and have fun.

You can also offer public betting to keep bettors informed about current events and give them the opportunity to participate. This functionality might be quite useful for novices who are still learning the ropes.

They could, for example, join a popular bet to guarantee victory. You may also provide an estimate of how much money someone could win if they place a winning bet. If the bet isn’t popular, for example, the possible profit is larger, but the risk is also higher.

Security

Online sports betting software deals with sensitive information about its bettors, such as their names, bank details, etc. Hence it is critical to safeguard this information and take the necessary precautions.

Sports Betting Web Platform

If your platform is riddled with glitches and bugs, or if it doesn’t feel secure enough, your customers may switch to your competitors. This, ensure safety, implement strong encryption to protect privacy and information, adhere to security regulations, and provide a secure environment for bettors.

Sports News

Going a step further and enabling customers to watch games right on your betting service is a nice touch that will make your service more appealing to users as a one-stop shop. Bettors will undoubtedly appreciate such an all-in-one platform, and you will gain a loyal customer base made up of returning users, as well as a steady stream of new ones.

By the way, you should consider including the newest trend of live-streaming; this feature can also help you attract a younger audience. You may, for example, work with sports bloggers to live-stream major events while mentioning your platform. Alternatively, live streams can be broadcast directly on your website.

Watching Games Online

Cryptocurrencies Support

Given how ubiquitous cryptocurrency payment processing has become (even some commonplace stores accept crypto), you should be one step ahead of the game and allow customers to bet if they have cryptocurrency to put up as collateral. Make sure your website accepts all popular cryptocurrencies and payment options.

Community

Don’t underestimate the power of communities. Having one in your online betting platform can help you increase user engagement and earn more money. For example, bettors can watch games, comment on them, discuss them, and share their opinions.

You may develop more than a betting facilitator by adding extra social functions – in fact, you can create a vibrant community of sports fans who will argue about games and bets. If users are given the option to spend more time on the platform with like-minded people, they are more likely to keep using your platform rather than looking for other betting websites.

Diverse Range of Sports

When bettors have a wide range of sports to choose from it keeps them returning to the platform. This also allows new bettors to get a feel for the games and determine what they are comfortable with. Football is a profitable niche that is currently reaching new heights. New football betting sites are springing up all over the place, and they’re doing quite well.

Live Odds and Pre-Match Odds

Both of them are excellent choices for your online sports betting site because they provide the most entertaining, exhilarating, and spectacular betting experience.

They allow bettors to put wagers before the event begins or several wagers after the event begins in a short time.

Social Sharing

This functionality is a must for any online sports betting web platform. Your bettors can share achievements and updates on their favorite social media networks using social sharing modules. This not only boosts engagement on your platform but also helps your marketing campaigns and raises brand awareness.

Sports Betting app

Real-Time Settlement

Real-time settlements are a great way to increase user engagement on your website. It keeps bettors coming back when money is transferred in real time.

Betting Stats and Analytics

Betting statistics and analytics help bettors find patterns, gain insight, and enable them to develop better betting strategies. The history features provide bettors with a complete list of their bets and keep them up to date at all times.

Custom User Profiles

User profiles allow bettors to customize their profiles and keep track of all of the crucial activities and updates related to their favorite events.

To Buy or to Build: All Options Available

Anyone who has worked on the creation of a digital platform has confronted the dilemma of whether to buy or build. The choice will certainly depend on the business and the goals that you want to attain.

Furthermore, gambling presents distinct obstacles that must be carefully studied before making a final decision on how to build a sports betting website that would gain traction in the ever-growing market. The historical reality of sports betting in the United States, with gamblers opting for offshore sites due to a lack of local presence, is one of the primary roadblocks.

Another issue is that the general population in the United States is unfamiliar with the types of betting alternatives, in addition to the challenges of adhering to interstate wagering legislation for online and mobile solutions.

White-Label Product

A white-label solution is a platform created by one company and made available to a large number of other businesses. The platform provider develops and licenses the white label, while operators use the master license to run their business.

In general, if you have a limited budget, this is a good option for running your site. However, for operators that buy white-label products in most cases, a predetermined design and layout are provided though some flexibility may be granted.

Coding the Platform on Your Own

You can build up the basic features of the online betting platform if you have a technical background and development skills.

Developing the platform includes elaborating the betting website design, selecting the betting theme and appearance, and having complete control over the kind of games you provide on the betting platform.

However, the development of an online sportsbook platform is a complex process that involves many technologies so building it on your own is nearly impossible unless you have an in-house development team.

Collaboration with a Game Provider

This is by far the simplest approach to establishing an online sports betting platform. While building up the website the way you want it, you can take advantage of the game provider’s resources and skills.

The provider’s game designers and developers may be able to assist you in customizing a ready-made product to make it look modern and remarkable. Some SaaS suppliers can provide a ready-to-launch betting website in just a few days, which is a good deal because it lets you save a lot of time and focus on marketing instead.

Completely Customized Solution

While white-label solutions with some customization dominate the market, without a unique UX/UI design and custom functionality, you’ll never gain a large market share.

If you lack the necessary technical skills to build your online sports betting platform, you may always turn to a specialized software development company.

online sports betting platform

The good side of outsourcing is that third-party software development companies usually have extensive experience and deep expertise in developing solutions for the online sports betting industry.

The downside, however, is that custom development is a complex approach. Outsourcing design and development gives you less control over the project’s completion if the partner is located far away.

Besides, it’s pretty costly (if you plan to embed many features) and a time-consuming process—developing a platform might take months.

Nonetheless, you can build a modern product with truly exclusive functionality, provide a unique customer journey, and get high user engagement to multiply your income.

Why Choose SCAND for Sports Betting App Development?

If you want to create a sports betting website or application, you should know that it goes far beyond coding—it requires creating a safe, engaging, and appealing adventure that keeps users coming back.

That’s where SCAND comes in: we have more than 20 years of experience in custom software development, and we can deliver high-class betting platforms that are fast, stable, and full of features, such as real-time odds, secure payments, live streaming, and AI-driven insights.

Instead of settling for a generic, off-the-shelf solution, we create fully customized platforms with a sleek website design, flawless integrations, and unique features that help you stand out from the competition.

Security and compliance are non-negotiable in the betting industry, and we make sure your platform adheres to all the necessary regulations and has a relevant gaming license.

Scalability is another major factor—we design platforms that can handle thousands of users at once without breaking a sweat. Plus, we use AI and data analytics to offer personalized betting experiences, real-time odds adjustments, and predictive insights, helping you attract and retain more players.

We also keep up with the latest payment trends, integrating both traditional payment gateways and cryptocurrencies like Bitcoin and Ethereum, so your users have more ways to play.

Bottom Line

The creation of a sports betting web platform allows you to become a part of the large multibillion-dollar business.

Because curiosity and excitement are inherent in our nature, sports fans will always be interested in watching matches and placing wagers. However, you must keep in mind that the market is getting incredibly competitive.

Building a sports betting platform that will stand out from the crowd is no easy task. To handle all of the technical work, you’ll need a reliable and competent software development team. And that’s exactly what SCAND can help you with.

Let us know what you’re looking for and we’ll get back to you as soon as possible with a top-notch solution to help you break into the sports betting niche.

FAQ: Everything You Need to Know About Creating a Sports Betting Website

How do I start a sports betting website?

Starting a sports betting website involves several key steps, including obtaining a gaming license, choosing a betting website development company, setting up secure payment methods, and integrating sports data providers for real-time statistics. You’ll also need a good marketing strategy to attract users and a strong technology stack to ensure satisfying performance.

How much does it cost to build a gambling website?

The cost to build a gambling website varies depending on the complexity of features, licensing fees, and whether you opt for a custom solution or a white-label platform. Development costs can range from $50,000 for a basic website to several hundred thousand dollars for a fully customized sports betting app with advanced betting options and casino games.

What licenses are required to launch an online betting website?

Obtaining a gaming license is crucial to operating legally in the online gambling industry. The specific license you need depends on your target market, as regulations vary by country. Some of the most popular jurisdictions for online gambling businesses include Malta, Curacao, and the UK.

Can I create a betting website without a license?

No, running a legal sports betting business requires a valid gaming license. Without one, you risk facing legal consequences and losing access to essential services like payment gateways and sports data providers.

How do I choose the best sports betting website development company?

A good betting website development company should offer customized betting solutions, secure payment integrations, live data and statistics, and scalable software that can handle high-traffic websites. SCAND provides all these services, ensuring your online platform meets industry standards and delivers a top-tier user experience.

What sports and events can I include in my online betting website?

Your platform can cover a wide range of sports and events, from major sports leagues like the NFL, NBA, and UEFA Champions League to niche markets like esports and virtual sports. Partnering with sports leagues and data providers ensures accurate odds and real-time data.

What are the key features of a successful sports betting website?

To create an online sports betting website that stands out, you need essential features like multiple betting options, real-time data updates, a secure payment system, mobile compatibility, user-friendly navigation, and a marketing strategy to attract bettors.

Can I also create a casino gaming section in my betting website?

Yes, many online gambling businesses integrate casino games alongside sports betting. Adding options like slots, poker, and live dealer games can increase user engagement and revenue.

What payment methods should I implement for my sports betting platform?

A secure and robust payment system is essential for any betting website. You should offer a variety of payment methods, including credit/debit cards, e-wallets, bank transfers, and cryptocurrency options, to make transactions seamless for your users.

How do I make my sports betting website accessible on the internet?

To get your sports betting website online, you’ll need a domain name and hosting. Some betting software vendors offer to host your website on their platform, but for more control, you may want to choose your own hosting provider.

What is the role of sports leagues and data providers in betting platforms?

Sports data providers supply real-time data and statistics from leagues and tournaments, ensuring accurate odds and up-to-date information for users. Having access to comprehensive data APIs is crucial for offering competitive betting options.

Should I build my sports betting website from scratch or use a website builder?

A step-by-step guide to launching your own sports betting platform should consider your budget and goals. If you want full customization, developing from scratch is best. However, if you’re looking for a faster launch, using a white-label solution from a betting software vendor can save time and costs.

How can I ensure my betting website is secure?

Implementing a secure and robust security system with SSL encryption, two-factor authentication, and fraud detection measures is critical to protecting user data and transactions. Compliance with regulatory requirements is also key to maintaining trust.

How do I track and improve my website performance?

To ensure the best betting website experience, you should use analytics tools to track user behavior, monitor betting trends, and make data-driven decisions for continuous improvements.