What the Future Holds for Mobile Payments
Global digitization and the mass use of mobile devices to access the internet are fundamentally changing the way people search for products and process their payments. Customer demands have never been so high as today. Buyers want to spend less time entering their card data to make a purchase, easily pay for their goods even when they don’t have the full amount to make a purchase, fulfill cross-border transactions without any delay, and conveniently buy the desired products at any place and at any time.
In an attempt to effectively satisfy their customers’ demands and provide outstanding customer service, merchants continuously adopt new mobile payment methods. In this article, you’ll discover what are the latest digital payments trends and what is the future like for mobile payments.
Digital payment is undergoing significant transformation spurred by the changes in consumer patterns and the enhancements in the mobile industry. Below are the latest digital payment trends and outstanding digital innovations that are changing the way people pay for their goods.
The use of biometric authentication has already become an integral part of mobile payments. This unique security method allows swiftly verifying customers using their physical characteristics such as facial and iris recognition, fingerprint scanning, voice analysis, and others.
Biometric authentication is quickly spreading around the globe. In its latest survey, Visa has found out that Americans are interested in using biometrics for payments as it’s more convenient than remembering various passwords and PIN numbers and more secure due to identity verification.
In 2021, 2.5 mln debit and credit cards with biometric capacity were issued. Meanwhile, there are over 80% of mobile phones empowered with biometrics features that facilitate mobile payment in various applications, including mobile banking.
Gen Z: The Tech-Savvy Generation Z
Gen Z is the first generation born with mobile gadgets in their hands. Those young people that are 7-20 years old today are quickly becoming active members of society and, therefore, consumers as well.
McKinsey& Company calls Gen-Z’s “the generation of true digital natives” that have their own views on goods consumption and interaction with brands. This generation relies more on online communities than their predecessors and praises a communal economy when goods and services can be shared. This gives a boost to the development of such services as Buy Now Pay Later (BNPL), Neobanking, alternative credit scoring, and many others.
Increasing Demand for Mobile Point of Sale
Mobile gadgets provide a wide range of digital payment methods to customers but they’re not limited only to accepting payments. The recently emerged technology of mobile point of sale allows mobile users to process transactions from credit and debit cards virtually anywhere.
Mobile point of sale (mPOS) replaces traditional cash registers and sale terminals, providing a wireless and flexible method of finalising transactions. Now, merchants can process in-store payments and out-store ones in such places as trade shows, food trucks, concerts, craft fairs, farmer’s markets, and more. Moreover, customers don’t have to take their goods to the checkout, instead, they can make a purchase with any employee in the shop.
Smart Speaker Payments
Although smart assistants have only recently appeared, they’ve come and permanently settled in the lives of many customers. According to Statista, there were about 4.2 bln digital voice assistants used around the world in 2020, and the number is expected to increase to 8.4 bln digital assistant units by 2024.
Meanwhile, PWC in its study has found out that 50% of voice assistant users have made purchases with their help and 25% will consider doing so in the future. The majority of voice assistance purchases account for food and meal – 34%, groceries -31%, books – 24%, homecare items, electronics – 26%, transportation – 21%, reservation -16%, and closing -3%.