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Easy Google Analytics Toolkit takes advantage of the best new features of Universal Google Analytics and makes it pretty easy to add a Google Analytics tracking code to your site. It allows you to flexibly define custom events for tracking in Google Analytics. This is one of the easiest-to-use WordPress plugins to insert the Google Analytics code in your websites built in WordPress and track any HTML markup elements on your page.


Main Features

  • Custom selectors

    You may choose any element you want to send an event to. This feature requires CSS and JavaScript skills.
  • Force SSL

    Setting Force SSL to true will force HTTP pages to send all beacons using HTTPS.
  • Predefined Events

    These events are used for Download, Email, Phone number, Outbound links, and Error 404.
  • File extension

    You can type your own filename extension you would like to track.
  • Production or development mode

    The modes are utilized for easy testing and tuning up a plugin.
  • JavaScript code snippet

    Type any JavaScript code in a custom-defined tracking event.


WordPress installation

  1. Go to Plugins > Add New > Search for the “scand-easy-ga-toolkit”.
  2. Press the “Install Now” button for the “scand-easy-ga-toolkit” plugin.
  3. Press the “Activate” button.

Manual installation

  1. Upload the “scand-easy-ga-toolkit” directory to the “/wp-content/plugins/” directory.
  2. Activate the plugin by using the Plugins menu in WordPress.

If you don’t have a Google Analytics ID, you need to go to Google Analytics (, create an account, and get a code ( similar to UA-000000-2.




The plugin is free software: you can redistribute and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation, either version 2 of the License or, at your option, any later version.

You can request any specific features you need — and order custom software development, fast and cost-effective.

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