Adware-advertising management software
Business: Advertising, Publishing
Development Environment: HomeSite +, IntelliJ IDEA, SVN, SQLyog, MySQL-Front
Technology: Java 1.6, PHP 5, curl, zlib, libssh, Dart For Publisher API, HTML Unit, custom Ajax framework
The task of the project was web-based ad management software development, which includes integration with multidimensional data warehouse and provides comprehensive data processing with reporting. According to requirements, SCAND developed the solution for advertising companies and agencies, web publishers, printing and advertising departments. This web-application can be used in online advertising and marketing during a different internet campaign, for advertisers in order to optimize their business process in the online segment.
Both outside API and a specially developed robot are used for data collection.
The essence of the problem is that numerous on-line advertising servers often have an out-dated and unfriendly interface. We provide an efficient solution to this problem: the software reads information from these servers using API or a special robot, saves the information in its storage and then displays it in the way convenient for the user.
Apart from that, the software makes it possible to check statistical data, compile reports, set auto-notification function for certain situations.
What's more, having its own full-fledged XML interface it is easily integrable in the existing enterprise management systems.
This application comprises a number of modules:
- a module generating contracts for advertising companies and firms providing resources for advertising placement;
- billing systems for counting incoming and outgoing funds and resources that were planned for consumption and actually consumed in the process of contract execution;
- reporting systems for diversified presentation of data and processes taking place during contracts execution;
- application integration with outside advertising servers (DoubleClick - DART, AdTech - Helios IQ, etc.).
Users no longer need to visit several web sites, they just use this advertising management software that does everything for them.